She exclaimed: "I have no idea how I am going to get through the next half hour." The kids, by the way, were well behaved.
Surely, she must have baked Toll-House cookies at least once. That's odd considering that for her Undercover Boss cover, she was a stay-at-home mom. Schaefer is yet another CEO who's portrayed as hapless when confronted by the simplest jobs.įor instance, while working with the kids, it was clear Schaefer didn't know anything about baking. She's surprised by things that should be expected, and she's unable to do the most basic tasks that her employees do every day. Server Deanna was grieving over the death of her daughter but nonetheless seemed to enjoy her job.īut like every other boss-in-disguise, Schaefer seems to know more about spreadsheets than people. Front-desk worker Jackie kept a cheerful attitude even as customers grew surly about having to wait 15 minutes to check in. Kelly is a young man who grew up without a father and now is supervising lifeguards at a water park after only a few months on the job. For instance, Bree, who ran a children's activity group, didn't know how she was going to afford college for her daughter with her husband out of work. Once again, producers teamed the CEO with plucky employees who have sad personal stories. "If it were up to me, I would work all the time," she says, adding without irony, "I feel like I need to have it all." She came across as a driven, ambitious executive with a kind and supportive stay-at-home husband. But yesterday's episode featuring Kimberly Schaefer, CEO of Great Wolf Resorts ( WOLF), required viewers not just to suspend their common sense but to obliterate it completely.Įverything about the episode featuring Schaefer, the first female undercover CEO, seemed fake. The hit reality-TV show, which features CEOs "learning" about the their own companies by working in disguise at low-level jobs, has generally been a fairly innocuous fairy tale whose central message is that CEOs are wizards who can make the dreams of hard-working people come true. Undercover Boss didn't just "jump the shark" during last night's episode.
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